CASE STUDY • PROGRAM OPERATIONS

Program Operations &
Process Transformation

GitHub Education • Contract

Modernizing outdated processes, standardizing high-volume workflows, improving customer support operations, and building scalable infrastructure for an established education program.

Program Management Process Improvement Zendesk Salesforce Change Management Customer Experience
72% Reduction in open ticket backlog
40% Reduction in unnecessary renewal volume
20% Increase in Campus Program enrollment
5 Months From joining the program to Team Lead

An established program with operational infrastructure that needed to catch up.

When I joined GitHub Education as a contractor, I entered an established program with significant opportunities to modernize its operational infrastructure.

Core operating procedures and repositories were approximately two years out of date. Frequently used customer responses lived in a separate document rather than directly in Zendesk. Onboarding and renewal reviews lacked consistent documentation standards, renewal reporting could miss institutions requiring review, and customer tickets regularly exceeded the team's 48-hour response SLA.

Rather than treating each issue as an isolated problem, I began looking at the program as an interconnected operating system: documentation, decision-making, customer communication, data, escalation paths, and reporting all needed to support one another.

01

Turning outdated procedures into usable operating standards.

The Challenge

Existing onboarding and renewal documentation did not consistently provide reviewers with clear, current guidance for completing high-volume program work.

My Approach

I rebuilt the procedures into clearer quick-start reference guides that defined the objective of each workflow, required review steps, decision criteria, documentation expectations, and escalation pathways.

When I encountered processes that were ambiguous or poorly defined, I worked with management to establish a shared operating interpretation rather than allowing individual reviewers to make inconsistent assumptions.

Identify ambiguity → Align with leadership → Document standard → Operationalize
02

Moving customer communication into the team's actual workflow.

Frequently used customer responses were maintained in a separate document. Several contained grammatical issues, inconsistent language, or did not fully address the questions customers were asking.

I reviewed and rewrote the templates with an emphasis on professionalism, completeness, customer-facing language, consistency, and reducing unnecessary back-and-forth.

Once I received access to the Zendesk database, I transferred frequently used responses directly into Zendesk so the team could access standardized messaging within the system where the work was already taking place.

BEFORE

Manual Response Process

External document → locate template → copy → modify → respond

AFTER

Integrated Zendesk Workflow

Zendesk → select standardized response → contextualize → respond

72%

reduction in open ticket backlog following improvements to prioritization, documentation, standardized responses, and escalation pathways.

03

Designing processes for changing business needs.

Updating documentation was not enough if the underlying process itself no longer met the needs of the program.

As I reviewed outdated SOPs, I also identified opportunities where existing workflows could be made more efficient, consistent, or scalable. I developed process proposals for these areas and worked with management to clarify how operations should evolve as business requirements changed.

Observe → Identify friction → Propose improvement → Align stakeholders → Standardize
04

From program administrator to operational lead.

Five months after joining the program, I was promoted to Team Lead.

My role expanded beyond executing established workflows. I became an escalation owner for complex program issues, a primary resource for process questions, and a source of truth for day-to-day program operations.

The shift reflected the role I had increasingly taken on: helping determine not only how work should be completed, but how the program's operating model should evolve as its needs changed.

Understand the system. Identify friction. Establish standards. Build for scale.

The individual improvements were valuable, but the larger objective was to create an operating environment that was easier to understand, easier to execute, easier to measure, and better equipped to scale.